Terms of Use
Revision date: September 21, 2026
These Terms of Use (“Terms”) govern your access to and use of the website, features, content, and applications offered by Brandlete, Inc. (“Brandlete,” “we,” “our,” or “us”) at www.brandlete.com (the “Site”), our mobile application (the “Mobile App”), and any other services, features, content, and applications we offer on the Site or the Mobile App (together, the “Services”).
PLEASE READ THESE TERMS CAREFULLY. BY USING THE SERVICES, YOU AGREE TO BE BOUND BY THEM. IF YOU DO NOT AGREE, DO NOT USE THE SERVICES.
FOR NEW JERSEY RESIDENTS: Notwithstanding any term herein, these Terms do not limit your rights, or our obligations, under any applicable statute or law, including types and amounts of recovery; nor do they excuse us from any duty to avoid causing harm by means of gross negligence, recklessness, or intentional misconduct; nor do they disclaim our duty of care to our invitees; nor do they require you to defend and indemnify us in the event that any loss is caused by our negligence.
2. Who Can Use Brandlete
Brandlete is used by sports organizations, teams, coaches, administrators, directors, athletes, and their parents and legal guardians. Who may hold an account, and who accepts these Terms, depends on age:
- Adults (18 and over) hold their own account and accept these Terms for themselves — see Section 3.
- Young people aged 13 to 17 may hold their own account, accepted for on their behalf by a parent or legal guardian — see Section 5.
- Children under 13 do not receive an account. A parent or legal guardian manages the child’s participation through the parent’s own account, once the parent has given permission — see Section 4.
These Terms are incorporated by reference into, and should be read together with, our Privacy Policy, available at www.brandlete.com/privacy, which explains how we collect, use, and share information — see Section 29.
3. Accounts and Account Security
If any part of the Services requires an account, login, or password, that login is for your personal use only. You’re responsible for maintaining the confidentiality and security of your credentials and for all activity that occurs under your account. You agree to:
- Provide true, accurate, current, and complete information as prompted by any form on the Services.
- Keep your contact information current.
- Not share your login or password with anyone else, or let anyone else use it to access the Services.
- Not access another person’s account without authorization.
- Not attempt to circumvent role-based or permission-based access controls, or access information or functionality outside the permissions granted to your role.
- Notify us immediately at info@brandlete.com of any unauthorized use of your account or any breach of your login or password.
For a child under 13, the child has no login of their own — the parent or legal guardian holds the credentials for the account through which the child’s participation is managed, and is responsible for that account’s security. See Section 4.
By subscribing to or accessing paid parts of the Services, you represent that you’re authorized to use the payment method you submit. We use third-party payment processors to facilitate transactions — see Section 15.
4. Children Under 13 and Parent-Managed Participation
Brandlete does not offer accounts to children under 13. A child under 13 cannot sign in to the Services, does not have a username or password, and does not accept these Terms. Instead, a team, club, or organization may add a child under 13 to its roster, and the child’s parent or legal guardian manages the child’s participation entirely through the parent’s own Brandlete account, once the parent has given permission.
Parental permission.Before a child under 13 participates, we contact the child’s parent or legal guardian directly and ask for permission, as described in our Privacy Policy. The parent accepts these Terms for their own account, reviews what Brandlete will hold about their child, and gives permission for the child’s participation. If permission isn’t given within 30 days, the limited information we held to request it is deleted and the child is removed from the roster.
Parent representations.A person giving parental permission represents that they are the child’s parent, legal guardian, or otherwise legally authorized to give that permission, and is responsible for keeping their relationship to the child accurately represented to us. We may take reasonable steps to verify that authority. A team, coach, club, administrator, director, or organization providing a child’s or parent’s information to us represents that it has appropriate authority to do so, and may not knowingly provide false contact information or misrepresent a person’s relationship to an athlete.
Withdrawing permission.A parent may withdraw permission for their child’s participation, or request deletion of the child’s information, at any time from the parent’s own account or by emailing info@brandlete.com. Doing so may end the child’s participation in the Services and remove the child from applicable rosters and features; we’ll notify the parent when this happens, and handle the child’s information consistent with our Privacy Policy.
Material changes.If we materially change how we collect, use, or share a child’s information, we’ll notify the parent and obtain their permission again before the new practice applies to their child, rather than relying on continued use of the Services as acceptance — consistent with our Privacy Policy.
No private contact with children under 13.You may not use the Services, or contact information obtained through them, to privately contact a child under 13 outside the team communication features the Services provide. A child under 13 cannot independently use messaging, chat, or public-forum features. A parent may take part in their child’s team communication through the parent’s own account. See also Section 24.
5. Users Aged 13 to 17
A young person aged 13 to 17 may hold their own Brandlete account. A parent or legal guardian accepts these Terms on the young person’s behalf and is responsible for their use of the Services, and the account may be linked to the parent’s own account. If you’re the parent or legal guardian of a user aged 13 to 17, you can review the information we hold about them, ask us to correct it, or request its deletion at any time, from your own account or by emailing info@brandlete.com. We may ask you to verify your relationship to the young person before acting on these requests.
6. Multi-Role Accounts
A single Brandlete account may hold more than one role — for example, the same person may be an administrator, director, coach, athlete, or parent, in different contexts. What you can see and do at any given time depends on the role you’re acting in, your organization and team relationships, any parent/guardian relationship, and the permissions attached to that role. You agree not to attempt to access information or functionality outside the permissions granted to you.
7. Organizations, Administrators, Directors, and Coaches
Organizations may use Brandlete to manage teams, rosters, registrations, events, communications, athlete development, payments, tournaments, camps, clinics, tryouts, venues, and related functionality. An organization, and the administrators, directors, and coaches acting for it, are responsible for:
- Their own organizational decisions, program rules, eligibility decisions, schedules, and pricing.
- The accuracy of the information they enter and the forms they configure.
- Their coaches’, administrators’, and other staff members’ conduct on the Services.
- Their communications with athletes and families.
- Their refund policies, where applicable.
- Their treatment of athletes and families, and their compliance with laws applicable to their organization.
Brandlete provides the technology and infrastructure that organizations use to run these activities. Brandlete is not the operator of a sports organization, team, camp, clinic, or tournament merely because that organization uses Brandlete — see Sections 14 and 21.
Coaches may use Brandlete for legitimate coaching and athlete development purposes, including feedback, evaluations, Playbooks, goals, tasks, assessments, communication, attendance, and development planning. Coaches must use athlete information only for those legitimate, authorized purposes.
8. Athlete Development Features
Brandlete provides tools intended to support athlete development, including goals, tasks, Development Playbooks, coach feedback, evaluations, assessments, achievements, and performance tracking. These tools are aids for coaches, athletes, and families — Brandlete doesn’t guarantee any particular outcome from using them, including athletic improvement, playing time, team selection, scholarship offers, recruiting outcomes, professional opportunities, college admission, athletic eligibility, or competition results.
9. Performance Information; Medical and Health Disclaimer
Athletes, coaches, organizations, trainers, or connected third-party providers may enter or supply performance information, such as speed, strength, jump measurements, reaction metrics, statistics, testing results, and other sport-related measurements. Brandlete generally acts as the platform for recording, presenting, and organizing this information, and unless we say otherwise for a specific feature, we don’t independently verify every measurement or data point entered.
Brandlete is not a medical provider. Nothing in the ordinary Brandlete platform is medical diagnosis, medical treatment, physical therapy, mental health treatment, medical clearance, return-to-play clearance, or emergency advice, and performance information shouldn’t be treated as medical advice. Please seek an appropriate licensed professional for medical decisions.
10. AI-Powered Features
Brandlete includes AI-powered features, including our assistant, Max, which can generate suggestions, drafts, summaries, Playbooks, development plans, recommendations, and other output. This output may be inaccurate, incomplete, or not well suited to a particular athlete, and you’re responsible for reviewing it before relying on or acting on it. AI-generated output isn’t medical advice, legal advice, safety advice, eligibility advice, a guarantee of athletic results, or a substitute for the judgment of a qualified coach. Where the Services let an AI feature suggest or initiate an action, that action requires your review and approval before it’s taken.
Text and other information submitted to an AI-powered feature is processed by an AI service provider, as described in our Privacy Policy. Our AI features are not used with a child under 13. Where a coach writes or speaks about an athlete, that input is processed as written or spoken.
11. Public Athlete Profiles and Visibility
Brandlete may let eligible athletes create a public profile, containing information intentionally made public through applicable settings. You’re responsible for reviewing what you choose to publish; Brandlete provides privacy and visibility controls, but not every field is public by default, and we don’t make every athlete’s information public.
Nothing about a child under 13 is publicly availableunder Brandlete’s current child privacy design, consistent with our Privacy Policy.
12. Team Hubs, Organization Pages, and Other Public Surfaces
Brandlete may support private Team Hubs, public team pages, organization pages, Tournament Hubs, camp pages, clinic pages, and other public or restricted surfaces. What’s visible on each depends on organization configuration, role, permissions, and applicable privacy settings. Users and organizations are responsible for the content they intentionally make public, subject to Brandlete’s policies and controls.
13. Communications
Brandlete may provide direct messages, team messages, organization notices and announcements, and coach feedback (including voice feedback). These are available only to their intended recipients and to users authorized for that feature — they’re not public forums unless a specific feature is designed to be public.
You may not use Brandlete’s communication features for harassment, abuse, threats, sexual solicitation, predatory behavior, unlawful conduct, spam, fraud, unauthorized commercial solicitation, or improper contact with minors. We may restrict, suspend, investigate, or terminate access where communication features are misused — see Sections 23 and 24.
A child under 13 cannot independently use messaging, chat, or public-forum features. A parent may take part in their child’s team communication through the parent’s own account.
14. Registrations, Forms, Camps, Clinics, Tournaments, and Events
Organizations may configure registrations, forms, waivers, applications, tryouts, camps, clinics, and tournaments through the Services. The organization is responsible for the content and requirements of the forms it configures. Brandlete provides the form technology; we don’t independently endorse every requirement an organization imposes.
Brandlete provides technology for tournament creation, registration, scheduling, brackets, standings, scoring, results, and event communication, and similar technology for camps and clinics. Unless Brandlete is explicitly identified as the operator of a specific event, camp, or clinic, the organizing party remains responsible for event operations, rules, officials, staffing, supervision, safety, venue, eligibility, refunds, competition decisions, scheduling decisions, and participant conduct. Brandlete is the technology platform, not the program provider.
Organizations and users may create or modify schedules and calendars through the Services. Brandlete doesn’t guarantee that user-submitted schedule information is always accurate — please confirm critical event information with the applicable organization.
15. Payments and Athlete Access
Brandlete is generally free for sports organizations to use. Athlete Access — the annual membership that supports an athlete’s participation — can be family-paid or organization-sponsored, and large organizations, networks, and strategic partners may enter customized agreements with Brandlete. We reserve the right to introduce, change, or discontinue pricing or subscription terms prospectively, with appropriate notice, and this section doesn’t promise that any part of the Services will always remain free.
Payments are processed through a third-party payment processor. We don’t independently store complete payment card information, and we’re not certified under PCI or any other payment-industry standard. You’re responsible for the accuracy of the payment information you submit and for any fees associated with your chosen payment method. Refunds for a specific program, registration, or event are governed by the organizing party’s refund policy, where applicable.
16. User Content
“User Content” means text, images, photos, video, audio, voice notes, comments, feedback, assessments, profile content, statistics, documents, links, media, and other materials you or your organization submit to, upload to, or display on the Services. You’re solely responsible for your User Content, and you represent that you have the right to submit it and that it doesn’t violate these Terms, infringe anyone’s rights, or violate applicable law.
You keep the ownership rights you lawfully hold in your User Content. By submitting it, you grant Brandlete a license to host, store, display, transmit, format, technically reproduce, and otherwise process your User Content as reasonably necessary to operate the Services and to distribute it within the context you’ve authorized (for example, to your team, organization, or a public profile or page you’ve chosen to make public). This license lasts as long as your content remains on the Services and ends, subject to Section 28, when it’s removed or deleted.
Content relating to a child under 13.This license does not apply to content submitted on behalf of a child under 13. We use that content only to provide the Services to the child, their parent, and their team, and its treatment and deletion are governed by our Privacy Policy and applicable child privacy requirements — not by an irrevocable or perpetual license.
If we determine, in our reasonable discretion, that any User Content violates these Terms or applicable law, we may remove or restrict it, or restrict or terminate the account responsible for it, as described in Sections 25 and 27.
Where you or your organization intentionally make content public through a public profile or page, other people may see it, and may copy or share information that’s publicly accessible. Brandlete can’t control what a third party does with information it independently obtains after you’ve made it public — this doesn’t change Brandlete’s own privacy obligations, which are governed by our Privacy Policy.
17. Playbooks and Content Library
Brandlete includes development Playbooks, which may be created by Brandlete, by organizations, by coaches, by other users, or in the future by additional authorized providers. A Playbook or template that Brandlete provides remains Brandlete’s proprietary content — being able to access or use a Playbook doesn’t give you ownership of it. An original Playbook you or your organization create is your User Content, subject to Section 16.
Brandlete may make content from Brandlete, organizations, coaches, specialists, or other authorized providers available through the Services, including through a content library. Specific commercial terms may apply to particular paid content if and when it’s offered.
18. Coach Feedback and Evaluations
Coach feedback, ratings, assessments, and evaluations reflect the views of the coach or organization that provided them — not Brandlete’s. Brandlete doesn’t guarantee the accuracy, fairness, or completeness of any evaluation, or any outcome associated with it.
19. Recruiting Information
Brandlete may provide athlete profiles, performance information, media, recruiting status, and schools-of-interest features. Brandlete doesn’t guarantee recruiter interest, college interest, offers, scholarships, admission, roster placement, NIL opportunities, professional representation, or any other recruiting outcome. You’re responsible for the accuracy of the information you publish.
20. Third-Party Services, Integrations, and External Links
Brandlete may connect with third-party services, such as payment processors, calendar providers, media services, analytics, and AI service providers, and the Services may contain links to or embeds from third-party sites (for example, YouTube, Hudl, or social platforms). Use of a third-party service is also governed by that service’s own terms and privacy policy. You’re responsible for ensuring you have the rights to submit or link any third-party content you provide. Brandlete isn’t responsible for independent third-party services outside our reasonable control — this doesn’t limit Brandlete’s own responsibility for our selection and handling of our service providers where the law requires it.
21. Intellectual Property
The Brandlete name, logo, software, code, design, interfaces, documentation, Max, and other platform content and proprietary technology are Brandlete’s intellectual property (or that of our licensors), protected by applicable law. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable license to access and use the Services for their intended purpose. You may not copy, modify, distribute, reverse engineer (except where applicable law gives you the right to do so despite this restriction), or create derivative works from the Services, except for your own User Content, without our prior written consent.
22. Acceptable Use
You agree not to use the Services to:
- Violate any applicable law or regulation.
- Commit fraud, or impersonate any person or entity.
- Access an account or information you’re not authorized to access, or circumvent role or permission controls.
- Harass, threaten, abuse, or engage in sexual solicitation, grooming, or predatory behavior toward any user, including improper contact with minors.
- Engage in hateful or discriminatory abuse.
- Introduce malware or attempt to compromise the security of the Services.
- Scrape, data-mine, or use automated means to access the Services except as we’ve authorized.
- Infringe anyone’s copyright or other intellectual property rights, or upload content you don’t have the rights to submit.
- Send spam or misuse Brandlete’s communication tools.
- Attempt to expose or publish another person’s private information without authorization.
- Fraudulently manipulate scores, results, statistics, or records.
23. Safety of Minors
You may not use the Services to solicit private contact with a child, attempt to bypass parent- controlled communication, seek personal contact information from a child under 13, exploit youth athlete information, publish information about a child under 13 that our Privacy Policy keeps private, or use the Services for grooming or sexual solicitation. We may immediately suspend or terminate access for violating this section and, where required by law, cooperate with appropriate authorities.
24. Content Moderation
We may remove or restrict content that violates these Terms or the law, creates a safety concern, infringes anyone’s rights, exposes information our Privacy Policy protects, creates a security risk, or is fraudulent or abusive. We’re not obligated to pre-screen every piece of content unless the law requires it.
25. Copyright
We respect the intellectual property of others and ask you to do the same. It’s a condition of these Terms that you only submit content you own or control. It’s our policy to respond to notices of alleged copyright infringement consistent with the Digital Millennium Copyright Act. If you believe your copyrighted work has been used on the Services in a way that infringes your rights, contact us using the information in Section 37. We may terminate the account of a user determined to be a repeat infringer.
26. Suspension and Termination
We may restrict, suspend, or terminate access to the Services for:
- Violating these Terms.
- Security threats, fraud, or abuse.
- Nonpayment, where a paid feature is involved.
- Improper conduct, including misuse involving minors.
- Legal requirements or safety concerns.
- A parent withdrawing permission for a child under 13, where continued participation depends on the information covered by that permission — see Section 4.
On termination, your right to access the Services ends. Some obligations under these Terms — including User Content licenses for content that remains lawfully on the Services, payment obligations already incurred, and the sections that by their nature should survive (for example, Sections 21, 28, 30–33) — continue after termination.
27. Deletion
You can request deletion of your account and information by contacting info@brandlete.com. For most users, deleted information may take time to be fully removed from backups, and we may retain limited information where required by law, to resolve disputes, to enforce our agreements, or for legitimate business records such as transaction history.
For a child under 13, a parent’s valid deletion request is handled consistent with our Privacy Policy and applicable child privacy requirements — we don’t claim an unlimited right to keep a child’s personal information in retrievable form after that request.
28. Privacy
Please see our Privacy Policy, located at www.brandlete.com/privacy, for how we collect, use, and share information in connection with your use of the Services. The Privacy Policy is incorporated by reference into these Terms.
29. Service Availability; Beta Features
We may change, improve, add, remove, or suspend features, and perform maintenance, at any time. We don’t guarantee that the Services will always be available, uninterrupted, or error-free, and we don’t promise that every feature will exist indefinitely. We may release beta, experimental, early-access, or other developing features (including AI functionality) that may change or be discontinued.
30. Disclaimers
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DON’T WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, OR THAT ANY CONTENT ON THE SERVICES IS ACCURATE OR COMPLETE.
Nothing in this section limits any right or protection that applicable law doesn’t allow us to disclaim, and nothing here overrides the specific commitments we make about a child’s information in our Privacy Policy or Section 4.
31. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, BRANDLETE AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF DATA OR PROFITS, ARISING FROM YOUR USE OF THE SERVICES — INCLUDING CONTENT SUBMITTED BY USERS OR ORGANIZATIONS, AN ORGANIZATION’S OWN DECISIONS, ATHLETIC OUTCOMES, EVENTS, THIRD-PARTY SERVICES, AI-GENERATED OUTPUT, TECHNICAL INTERRUPTIONS, DATA ENTERED BY USERS, RECRUITING OUTCOMES, COACH EVALUATIONS, OR PERFORMANCE INFORMATION — EVEN IF WE’VE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE FULLEST EXTENT PERMITTED BY LAW, OUR AGGREGATE LIABILITY TO YOU FOR ANY CLAIM ARISING FROM THESE TERMS OR THE SERVICES WILL NOT EXCEED ONE HUNDRED DOLLARS ($100.00).
32. Indemnification
You agree to indemnify and hold Brandlete, its officers, directors, employees, and agents harmless from any claim, liability, loss, or expense (including reasonable attorneys’ fees) arising from: your misuse of the Services; your unlawful content or violation of these Terms; your infringement of a third party’s rights; your organization’s own operations or decisions, where you act on an organization’s behalf; any inaccurate representation of authority you make under Section 4 or 7; or your misuse of athlete information.
33. Governing Law and Disputes
These Terms are governed by the laws of the State of New York, without regard to its conflict-of-law principles. Any dispute relating to these Terms or the Services is subject to the exclusive jurisdiction of the state and federal courts located in the State of New York, and you consent to the personal jurisdiction of those courts.
34. International Users
The Services are operated from the United States and directed at users in the United States. We don’t represent that the Services meet the requirements of laws outside the United States, and we don’t claim compliance with any framework such as the EU’s GDPR. If you access the Services from outside the United States, you do so on your own initiative and are responsible for complying with local law; your information will be processed in the United States as described in our Privacy Policy.
35. Changes to These Terms
We may update these Terms from time to time. For most changes, your continued use of the Services after an updated version is posted constitutes acceptance of the update, and we’ll update the “Last Updated” date above. Where a change materially affects how we collect, use, or share a child under 13’s information, we don’t rely on continued use as acceptance — instead, we follow the parental notice-and-permission process described in Section 4 and our Privacy Policy.
36. General Provisions
These Terms, together with our Privacy Policy and any other policies referenced in these Terms, constitute the entire agreement between you and Brandlete regarding the Services, and supersede any prior agreements on the same subject. If any provision of these Terms is found unenforceable, the remaining provisions stay in full force, and the parties agree the unenforceable provision should be replaced with one that most closely reflects its intent. Our failure to enforce a right or provision isn’t a waiver of it. You may not assign your rights under these Terms without our consent; we may assign ours, including in connection with a merger, acquisition, or sale of assets. Section headings are for convenience only. We may provide notices to you electronically, including by email or by posting on the Services.
37. Contact Us
If you have a question about these Terms, contact us:
Brandlete, Inc.6790 Main Street, Suite 140
Williamsville, New York 14221
Email: info@brandlete.com
Telephone: (315) 527-6482